Sears: Star Wars

Client: Star Wars: The Force Awakens
Agency: Sears HC (in house)
Role: Art Direction, UX/UI Design

With the Premier of Star Wars: The Force Awakens, it’s time for you to choose a side and show your shopping allegiance with the Sears Star Wars mobile brand experience. Arriving on the landing page you’ll click to join either the Dark Side or the Rebellion and be taken to your chosen alliance’s shopping page. Your decision leads to your chosen curated page populated from the Star Wars catalog of toys, gear, apparel, special promos, an ability to view the trailer and current trending products. Shopping as a Sith or a Jedi you’ll continue your shopping experience through the product listing pages and through Sears’ cart and checkout.