Chicago Blackhawks

Client: Chicago Blackhawks
Agency: Bagby & Co
Role: Art Direction and Design

A dual-sided outdoor bus sign showing the excitement of a Chicago Blackhawks hockey game, a hairy bus shelter getting fans ready for the playoffs with a branded beard tonic and a pair of print ads for the Blackhawks Game Program; one being a beefy throat lozenge and the other a homemade projectile ready for our biggest rivals. The stable of experiential work was created for a new business pitch to be the team’s AOR.