Grey Poupon

Client: Grey Poupon
Agency: JWT

When it comes to dijon mustard, Grey Poupon is the Rolls Royce of the market and was prepped for its first brand extension in 120 years. Mixing the very recognizable Grey Poupon jars embraced by their feature ingredients and complimented with playful headlines instantly convey the specific, ingredient-based appeal of each new flavor. The ads ran in national publications including Gourmet, Food & Wine, Cooking Light, Better Homes & Gardens, People and Real Simple.